“Influence Without Obvious Influence.”
The Psychological Operations Division—known internally as PsyOps and externally as “Just Good Messaging”—is tasked with shaping perception, morale, and behaviour through carefully designed information campaigns. From leaflets to lullabies, slogans to “spontaneous” public sentiment, PsyOps ensures that the right thoughts arrive at the right time, in the right heads.
Working in tandem with other clandestine branches, PsyOps is the Ministry’s subtle hand in the public mind, gently steering the narrative while smiling from behind a curtain.
Its staff include poets, illusionists, theatre directors, advertising theorists, and at least one person who only speaks in persuasive rhetorical questions.
🧩 Core Objectives
📰 Narrative Framing & Agenda Shaping
Crafts messaging for both internal and external use. Key tactics include:
- Symbolic alignment (“It’s not just a crown. It’s a feeling.”)
- Repetition disguised as revelation
- The artful pause followed by the definitive nod
🎭 Campaign Design & Deployment
Designs media for domestic and foreign consumption:
- Posters that don’t look like propaganda
- Stories that travel faster than fact-checkers
- Rumours seeded so skillfully that even the Ministry forgets who started them
📈 Morale Engineering
Monitors public mood via surveys, eavesdropping, and biscuit sales data. Deploys boosts in national optimism as needed—usually via festivals, colour-coded bunting, or uplifting pageantry involving horses.
🕵️♀️ Foreign Influence Countermeasures
Disrupts hostile propaganda using more effective propaganda, but with better fonts and orchestration.
👥 Distinguished Operatives
- Miss Celandine Shrike, Director of Narrative Control
Wrote the national rallying phrase: “Forward Together, Looking Regal.” No one knows what it means, but it sounds marvelous. - Mr. Finn Aldrow, Tone Architect
Specializes in speech inflection and eyebrow placement. - Agent “Dovetail”, Operative of Subtle Redirection
Known for convincing an entire province to switch sides using three pamphlets and a song.
📜 Operations (Select & Sanitized)
- “Chin Up, Eyes Forward” – A morale boost campaign disguised as a milliner’s catalogue
- “A Whisper in Wheatfield” – Series of staged overheard conversations delivered by shepherds
- “Operation Agreeable Doubt” – Raised uncertainty about a rival nation’s flag colours. They’ve since changed them.
“Control the story, and the facts will follow.”
— Miss Shrike, possibly while adjusting her gloves